Marketing & Branding Services
Some clients know exactly who they are and what sets them well above the competition; others have yet to fully explore their brand’s potential. That’s where I come in.
These phrases are the equivalent of "have a nice day” – they’re polite, expected, invisible and mean nothing:
“We’re committed to customer service.”
“Our clients are our top priority.”
“We’re excited about this new product or service”
When I tell your story…
We will say something real, something that connects, something that inspires people and ushers them to sale
Key Message Development
This is more than a list of “what” you do; it’s your “why” in vivid detail. Once potential clients are sold on your industry versus other routes to the same solution, they need to know why they should hire you or buy your product versus the competition.
In a guided brand development session, we can explore all aspects of your business and unlock key elements of your story that might be missing in your marketing communications.
Business Names and Taglines
Ian Hunter once sang, “All Of The Good Ones Are Taken” – but thankfully, that isn’t true about memorable business names, product names, and URLs.
We just need to be clever and creative.
On your behalf, I’ll lead a detailed Brandstorming session to create 50 to 100 or more potential names or taglines that track to your key messages – so the end result isn’t just something that anyone can own, but something memorable that truly describes you (your company or product) and what sets you apart.
Marketing Materials
Websites and printed collateral are the bread and butter of my operation, but I can help with anything related to the written word to help you market your business.
This includes, but is not limited to:
Website Copy
AEO Content Strategy
Push Emails
Sales Funnel Milestone Emails
Thank You Letters
Newsletters
Keynote Speeches
Video Scripts
Print, Transit, Radio and TV advertising
Company and Ghost Written Thought Leadership Blogs
Social Media Posts
Google AdWords Copy
Bios and “About Us” pages for Websites, LinkedIn, Facebook, etc.
Slides and PowerPoint Presentations and Pitch Decks
Trade Show Materials