Most clients don’t want to publicize the fact they work with an outside writer. I agree with this strategy. You want everything the readers see to be a direct communication from the brand – in the brand’s voice.
I don’t need to enter my work in contests to raise my profile or generate new leads. My work stays between you and me; you can distribute it to your heart's content as your own work.
I am also happy to sign NDA's, but even with out them, your work is safe with me.
I've been writing website copy since 2010 for just about every industry you can imagine. Here are a few of my favorites:
Taglines are a great way to boil an entire brand's essence down to a few words. Among my favorites:
West Seattle Skincare • "A Healthy Glow from Head to Toe"
Envy Skin Boutique • "It's Not a Sin To Love Your Skin"
Envy Skin Boutique's Waxing Salon • "If There's Hair, I'll Go There"
Photomura Photography • "Let's See What Clicks"
Sudden Monkey (aka: Me) • "Find Your Written Voice"
Lindsay Fournier Graphic Design • "Your Life, Your Brand, Your Design"
Company names, product names, print ads, video scripts, brochures and presentations are another beast entirely. I will share more samples in my blog in the months ahead.